St. Joseph French Immersion in Wawa is abuzz with the news that a student at the school has won a provincial awareness campaign. The Liquor Control Board of Ontario (LCBO) announced that the winning design for the annual Think of Me bag campaign, which raises awareness of the dangers of impaired driving, was created by a student from St. Joseph.
Beating out tens of thousands of submissions, was the design from eighth-grader Jazmyn Maki which will be printed on 60,000 bags and distributed at LCBO stores across the province in advance of the 2018 May long weekend. Appropriately, Jazmyn’s drawing on the single-bottle bag focused on not drinking while operating a boat. In Ontario, over 40% of boating fatalities involve alcohol.
Now in its 16th year, the LCBO’s Think of Me Bag campaign, aims to raise community awareness of the dangerous consequences of impaired driving by offering Ontario elementary schools the opportunity for their students to decorate single-bottle bags with “don’t drink and drive” messages. The province-wide contest is new this year.
This year, over 50,000 blank bags were handed out to elementary schools in Ontario. Every bag designed by a student is returned to their local LCBO store and customers will see their holiday purchases wrapped in these powerful messages in hopes they think twice about getting behind the wheel of a car while intoxicated. Customers who take home a Think of Me Bag this season are encouraged to share on social media with #thinkofme.